If you are planning to offer SEO services to your clients and confused about – how much to charge for seo services – then these 2 methods can be of your great help. In this video, I explain you 2 step-by-step methods which I use for all my clients and it removes all the doubt out of the equation. Just follow the proven steps explained in these 2 videos and you’ll be good to go:
What to Charge for SEO – Part 1
What to Charge for SEO – Part 2
Here’s what I have explained in the video:
There are 2 methods to calculate how much you should charge for SEO services -
1) KVI Method – Based on Keyword Value Indicator
This method is based on calculating the commercial value of keywords for which you’ll be offering SEO services. We use the adwords tool to calculate the projected impression of all the keywords and use industry standard CTR [ click-through-rate] metrics to find how many clicks we can drive to the clients page. And then based on value of each click, we determine exactly how much should we charge.
To see a live case study, see the over-the-shoulder video above. In the video, I explain you exactly how I calculate the KVI for one my local clients.
2) CVI Method – Based on Customer Value Indicator
This method is based on projecting how many queries we can generate and what’s the value of every query for the client. We use data provided by the client and industry standard metrics to derive projected values. In the video, I show you how to calculate CVI for a client using some hypothetical numbers. You can do a similar exercise using correct numbers based on your interaction with your client.
So if you are confused about what to charge for your SEO services – just don’t worry. Above 2 methods are proven to work in multiple niches/verticals and different geographies. I have used it for many clients and they never fail to impress clients.
Just stick to these 2 strategies for calculating your SEO charges – and you will always come out winning.